Knowing the World Footvolley
Venture seeks to add value to the modality to enhance its growth.
A few years ago we heard the question: “When will footvolley be at the Olympic Games?” To clarify this doubt, the World Footvolley embarked on a journey in 2016 to unravel what has limited the administrative evolution of the sport.
A week after the end of the Olympic Games in Rio, a competition that brought together 22 countries presented itself with the proposal to highlight the international expansion of footvolley. In addition to the unprecedented confrontations, it was also the first opportunity to discuss the future of the sport with international representatives and to identify the main challenges, which were often repeated regardless of location; lack of time, resources, information and relationships.
With the proposal to solve this dilemma, Luiz Gomes, founder of WF, started to dedicate himself to an analysis of the sports market, identifying requirements for an eventual Olympic seal and generating commercial value to enable the construction of a sustainable enterprise. After 2 years invested in the approximation between the market and the modality, meetings with promoters, athletes, agencies, broadcasters and executives of the segment, the need to create a commercial offer was found. Thus was born the unprecedented World Footvolley League.
In its first season in 2019, the league brought together a total of 15 countries in four international stages, broadcast live by broadcasters in Brazil, Spain and Israel. In addition to visibility, footvolley won, for the first time, a legitimate world ranking, which represented a fundamental step in the proposal of the enterprise and appreciation of the idols of the sport.
“From the beginning, we aim to highlight the potential of footvolley as a product, form of entertainment and business opportunity” reinforces Luiz Gomes.
Adding to the proposal for international consolidation, the project also emphasized the importance of female representation by launching the “Rainha da Praia” dispute. The format enabled Brazilian and international athletes to participate with different partners during the same competition. During the season, in addition to the Brazilians, representatives from the United States, Italy, the Netherlands, Israel, Sweden and Hungary participated in the stages.
source: World Footvolley
With the inaugural season over, it was time to identify how to move forward. That was when the entrepreneur and current partner, Flávio Stoliar, shared his interest in contributing to the construction of next steps. With the beginning of 2020 and the arrival of the pandemic, the World Footvolley prioritized the formation of a multidisciplinary team to carry out its strategic plan.
The absence of the league in 2020, allowed time for the launch of yet another innovative proposal in the modality, the WF Stars webseries, which brings together episodes on its YouTube channel. Four episodes that report the experiences of the teams during the inaugural season, the relationship between the athletes, sightseeing tours and behind the scenes of the competition. The series aims to create greater affinity between consumers and the main references of footvolley, showing aspects around the sport to attract new fans to the sport's lifestyle.
As next steps, the World Footvolley will continue to focus on the formation of idols and will place greater emphasis on the relationship with managers and practitioners, offering solutions for the standardization of processes in footvolley.
Learn more about history of footvolley.